Описание:
Responsibilities: Market and Competitive Analysis• Studying and analyzing the ultrasound equipment market, new technologies, and trends.• Monitoring competitor offerings and conducting comparative analyses of product specifications.• Contributing to the development of marketing strategies and product positioning. Preparing Tender Documentation• Preparing technical specifications and documentation for tender participation.• Ensuring equipment compliance with government and commercial procurement requirements. Expert Support for Sales• Advising the sales department on the technical specifications and functionality of ultrasound equipment.• Preparing and conducting presentations and equipment demonstrations for clients (doctors, medical institutions, distributors).• Participating in negotiations with clients as a technical expert. Interaction with Manufacturers• Establishing and maintaining communication with ultrasound equipment manufacturers regarding product updates, technical specifications, and documentation.• Requesting and analyzing technical and marketing materials provided by manufacturers.• Providing feedback to manufacturers based on market trends, customer needs, and competitor analysis. Participation in Exhibitions and Conferences• Representing the company’s products at medical exhibitions, congresses, and conferences.• Conduct demonstrations and speaking at industry events.• Gathering and analyzing feedback from event participants. Manage Demo Equipment Processes• Determining the need to procure, introduce, and remove equipment from the demo fleet.• Justifying the business need to purchase equipment.• Interacting with business partners to harmonize the use of the demo park.• Controlling the movement of demo equipment.• Ensuring the safety of demo equipment.• Justifying the removal of demo equipment from the park and controlling its subsequent sale. Requirements:• Be knowledgeable about the purpose, fundamental physical principles of operation, and medical and technical characteristics of ultrasound diagnostic equipment• Work experience of at least 2 years in a product management position with ultrasound equipment.• Excellent understanding of the market for ultrasound equipment in Russia and CIS.• Awareness of prospective developments and innovations in the ultrasound equipment market.• Understanding the principles of practical activities in marketing, assortment planning, and sales promotion.• Understanding methods for studying consumer motivation and attitudes toward products.• Possess negotiation and presentation skills.• English language at least Upper-Intermediate (oral and written)• Experience as a doctor of ultrasound diagnostics is desirable. Conditions: • Competitive salary;• Voluntary Health Insurance;• Corporate iPhone and SIM card;• Car / Car allowance;• Meal allowance;• Work in an office 5 minutes from Dobryninskaya / Paveletskaya metro stations• Opportunities for professional development
